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Country-of-Origin as Visual Communication: How Labels Shape Meaning in the Global Marketplace
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Abstract
This departmental honors thesis examines how country-of-origin labels ("Made in Italy," "Made in USA," & "Made in Japan") function as visual communication cues through a survey-based experimental design. By comparing responses across conditions, the research explores how the "Made in" visual marker carries broader cultural, political, and symbolic meanings.
The text for this item is currently unavailable.