This report explores attitudinal and normative factors that may influence adolescent intent to use or not use tobacco, as well as how these factors vary by grade, gender, and race/ethnicity. It describes developmental increases in the social appeal and acceptance of tobacco during the course of adolescence that deserve attention in efforts at tobacco prevention and control.

The purpose fo this report is to summarize awareness of and receptivity to pro-tobacco marketing influences from three national samples of teens and young adults following the MSA. The report addresses 4 key research questions. 1)How frequently are young teens (age 12 to 14), older teens (aged 15 to 17), and young adults (age 18 to 24) exposed to pro-tobacco marketing? 2)How frequently are teens and young adults exposed to smoking portrayals in television and films? 3)Have reports of exposure to pro-tobacco marketing among teens and young adults changed between winter 1999-20000, fall 2000, and spring 2001? 4)How does exposure to pro-tobacco marketing differ by race/ethnicity, gender and smoking status?