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Open Access Publications from the University of California

American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults

  • Author(s): Jeff Niederdeppe, MA
  • Drew Lindsey, BA
  • Maria E. Girlando, BA
  • Alec Ulasevich, PhD
  • Matthew C. Farrelly, PhD
  • et al.

The purpose fo this report is to summarize awareness of and receptivity to pro-tobacco marketing influences from three national samples of teens and young adults following the MSA. The report addresses 4 key research questions. 1)How frequently are young teens (age 12 to 14), older teens (aged 15 to 17), and young adults (age 18 to 24) exposed to pro-tobacco marketing? 2)How frequently are teens and young adults exposed to smoking portrayals in television and films? 3)Have reports of exposure to pro-tobacco marketing among teens and young adults changed between winter 1999-20000, fall 2000, and spring 2001? 4)How does exposure to pro-tobacco marketing differ by race/ethnicity, gender and smoking status?

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