The efficacy of tandem dehydrogenation-condensation catalysts for the upgrade of bio-derived intermediates is largely determined by their relative (de-)hydrogenation and decarbonylation activity. Here, the effects of support and particle size of heterogeneous PdCu alloy catalysts on (de-)hydrogenation and decarbonlylation reactions were investigated using kinetic measurements, X-ray absorption spectroscopy and density functional theory (DFT). The chemical mismatch of Cu2+ with Ti4+ and Ca2+ prevents the substitution of Cu into the lattice of TiO2 or hydroxyapatite supports, and facilitates its alloying with Pd, resulting in improved selectivity for hydrogenation-dehydrogenation reactions compared to decarbonylation reactions. Based on kinetic measurements of butyraldehyde reactions over Pd and PdCu/SiO2 model catalysts, decarbonylation activity is attributed to the presence of Pd surface ensembles, while (de-)hydrogenation reactions are catalyzed by PdCu sites on the surface. This is consistent with selectivity and CO coverage trends with increasing conversion, and DFT-based microkinetic modeling. Selectivity control can also be achieved using the PdCu nanocluster size. Smaller nanoparticles favor the C-CO bond scission step of the decarbonylation reaction, due to the stronger binding of CO and alkyl species to sites of lower coordination. CO-induced segregation of reactive Pd atoms to under-coordinated step/edge sites also amplifies the geometric effect on the catalytic behavior.