In this paper we review freight forecasting models and current advances and needs with respect to data and model development. We then present a case study to suggest which models should be developed for the State of California in the US. We suggest several alternatives including an aggregate commodity flow model, a disaggregate regional logistics model and a hybrid regional logistics model with a truck touring model. We point out however, that the data requirements for the latter model would be extensive. In addition, the development of hybrid models, for example progress in the integration of regional logistics models with urban truck touring models, will introduce new problems such as reconciling the outputs of multiple models for consistency.