The concept of creating health promotion foundations, funded by a portion of the tobacco excise revenue was developed in Australia. These foundations provide sponsorship to sports, arts and racing organizations and replace tobacco industry sponsorship and outdoor advertising. The Victorian Health Promotion Foundation VicHealth, founded in 1987, was the first of its kind. This report will describe the implementation and evaluation of the Western Australian Health Promotion Foundation Healthway, which was established under the Western Australian Tobacco Control Act of 1990. With a popula-tion of 1.9 million, Western Australia (WA) has about one-tenth of the total Australian population, and is the largest Australian state in geographical terms.