This special issue concludes with pragmatic advice for ethnographers seeking to have an impact on public perceptions of health problems, and to influence public policy. We asked four people with different disciplinary perspectives – an academic anthropologist who launched a popular interest anthropology magazine, a journalist for an internationally cited newswire, a policy maker-cum-visual-ethnographer, and a health official in a national government agency – a single question: What is an immediate step that ethnographers of health might take to affect social change?