This research examined the prevalence of learning-related values in children’s storybooks in the United States, China, and Mexico. Storybooks ( N = 157) were randomly selected from government-recommended booklists in each country. Trained coders assessed the prevalence of learning-related beliefs (e.g., malleability of ability), motivated cognitions (e.g., achievement orientation), and behaviors (e.g., effort) in the storybooks. A set of MANOVAs revealed that Chinese (vs. American and Mexican) storybooks contained more instances of learning-related beliefs and behaviors. For example, Chinese storybooks included more instances of achievement-related goals and behaviors, relative to storybooks in the United States and Mexico. With the exception of achievement goals and helplessness, the prevalence of learning-related qualities was largely similar in the United States and Mexico.