This is an engaging narrative about Avery Intemational Corporation, pioneer and leader in the manufacture of self-adhesive labels. Based primarily on oral history interviews with the founder and other principal officers of the multinational firm, the focus of this laudatory account is on key personalities and the philosophies they embraced. Toe unifying theme of the book is that this corporate philosophy shaped the company's phenomenal achievements. What the book lacks in terms of scholarly objectivity, it more than compensates for in the candor, freshness and intimacy of its anecdotal style. Even the firm's mistakes and setbacks are recalled in candid and almost affectionate detail; only the occasional personnel problems are remembered with discomfort. This is in keeping with the tone of the book, which places much significance upon cooperative effort in the adventure and excitement of innovation which made Avery a business success.