Outside the cognitive psychologist’s laboratory, problem
solving is an activity that takes place in a rich web of
interactions involving people and artifacts. Through this
interactivity, a reasoner’s comprehension of the problem
emerges from a coalition of internal and external
resources. In the experiment presented here, interactivity
was explored under laboratory conditions. Participants
were invited to solve an insight problem, the so-called
17 Animals problem. The solution to this problem
involves the spatial arrangements of sets. The problem
masquerades as an arithmetic problem, which creates a
difficult impasse to overcome. Problem solving took
place in two different ecosystems: in one, participants
were given a stylus and an electronic tablet to sketch out
a model of the solution; in a second, participants could
interact with artifacts that corresponded to the problem’s
physical constituent features to build a model of the
solution. Participants in the sketch group were never
able to break the impasse, that is to abandon their
interpretation of the problem as one requiring an
arithmetic solution. Participants in the model building
group were more likely to break the impasse and
discover a productive action trajectory that helped them
identify a plausible solution. Video evidence revealed
substantial differences in the manner with which
participants ‘thought’ about the problem as a function of
the type of interactivity afforded by the two cognitive
ecosystems. Insight was enacted through model building
activity.