Recent advances in large-scale data collection have created new opportunities for psychological
scientists who study intergroup bias. By leveraging big data, researchers can aggregate individual
measures of intergroup bias into regional estimates to predict outcomes of consequence. This
small-but-growing area of study has already impacted the field with well-powered research
identifying relationships between regional intergroup biases and societally-important,
ecologically-valid outcomes. In this chapter, we summarize existing regional intergroup bias
research and review relevant theoretical perspectives. Next, we present new and recent evidence
that cannot be explained by existing theory, and offer a new perspective on regional intergroup
bias that highlights aggregation as changing its’ qualitative nature relative to individual
intergroup bias. We conclude with a discussion of some of the important challenges that regional
intergroup bias research will need to address in moving forward, focusing on issues of prediction
and causality; constructs, measures, and data sources; and levels of analysis