Undergraduate Research and Creative Activities Journal

Since the election of Prime Minister Narendra Modi in 2014, India has seen a great shift in its political landscape. Under his rule, the BJP has quickly transformed into a dominant electoral force, drawing on support for the Prime Minister and promoting certain conservative values that echo Hindu Nationalist ideals. To observe and analyze how Modi’s rise to power has impacted other elements of the Indian government and its political communication, this paper analyzes primary sources that specifically relate to women in India. By analyzing differences in annual reports from the National Commission for Women before and after the rise of the current Prime Minister, legal provisions passed after his ascension to power, and other forms of online communication from the Prime Minister to the public, it is evident that the Prime Minister has been able to utilize these avenues of political communication to reconstruct conceptions of progress with his own image and the central government.