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Open Access Publications from the University of California

Mobile Phones, Insurance and a Funeral: A Closer Look at South Africa’s Mobile Micro-Insurance Market (IMTFI Blog)

Abstract

This research project studies the impact of mobile payment platforms and other digital technologies that facilitate the design and distribution of microinsurance products in South Africa. While a growing body of research on “m-insurance” has focused on how to leverage technological advances to build efficiency into the micro-insurance value chain for scaling-up operations, relatively little is known about how low-income clients experience these digital mediums as they struggle against a variety of risk factors. This research project takes a case study approach to understand how poor people respond to and experience a funeral insurance scheme offered by a leading South African insurance company through an innovative mobile-based interface.