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Open Access Publications from the University of California

Behavioral Assumptions Underlying Energy Efficiency Programs for Businesses

  • Author(s): Sullivan, Michael J.
  • et al.

This white paper examines the behavioral assumptions underlying utility sponsored energy efficiency programs offered to businesses in California. It describes how assumptions about business decision making (that are built into the design of these programs) can affect the ability of these programs to foster increased investment in energy efficient technology.

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