One of the Brazilian interior’s fastest growing consumer meccas, Juazeiro do Norte also remains the center of a seemingly traditional religious pilgrimage that draws several million visitors to the city each year. The pilgrims—who have become a national media icon for an older Brazil—pay homage to the priest Father Cicero Romão Batista (1844-1934) in a journey initially triggered by his role in a reputed miracle in 1889.
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