Safe Transportation Research & Education Center

At the heart of active transportation systems are the people. This brief discusses the importance of considering perceptions in traffic safety analyses and discusses the potential for investigating how a psychological phenomenon known as pluralistic ignorance could be shaping those perceptions. A couple of case studies from the psychology literature are discussed to facilitate this discussion. It is hoped that this brief can be employed to learn more about how to improve the safety of using active modes both in California and across the nation.