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Open Access Publications from the University of California

Farming the College Market: Results of a Consumer Study at UC Santa Cruz

  • Author(s): Perez, Jan
  • Allen, Patricia
  • et al.
Abstract

This research brief examines student, staff, and faculty’s food-related concerns, interests, and level of support for specific food criteria, including whether they would be willing to pay more for food produced in an organic and “socially just” manner. With increasing interest in “farm-to-college” programs designed to bring local, sustainably produced food into college cafeterias, there is a need for information on the attitudes and interest of those served by such programs.

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