Giannini Foundation of Agricultural Economics

This report provides a detailed statistical profile of California’s horticultural farm industries based on survey data collected from approximately one-third of all horticultural crop producers in the state in the spring of 2002. The survey was designed to elicit information on the current status of horticultural farm industries on their risk management practices and attitudes. The industries featured in this study accounted for more than $17 billion of gross farm revenue in 2002. The statistical information presented is the most comprehensive ever undertaken for this important segment of California agriculture. The main body of the report describes industries in seven sections: 1) farm size and regional profile; 2) crop diversification; 3) marketing; 4) yield, price, and profit fluctuations; 5) risk management; 6) crop insurance; and 7) financial characteristics.