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Minimum aberration designs for discrete choice experiments

  • Author(s): Jaynes, Jessica
  • Xu, Hongquan
  • Wong, Weng Kee
  • et al.
Abstract

A discrete choice experiment (DCE) is a survey method that givesinsight into individual preferences for particular attributes.Traditionally, methods for constructing DCEs focus on identifyingthe individual effect of each attribute (a main effect). However, aninteraction effect between two attributes (a two-factor interaction)better represents real-life trade-offs, and provides us a better understandingof subjects’ competing preferences. In practice it is oftenunknown which two-factor interactions are significant. To address theuncertainty, we propose the use of minimum aberration blockeddesigns to construct DCEs. Such designs maximize the number ofmodels with estimable two-factor interactions in a DCE with two-levelattributes. We further extend the minimum aberration criteria toDCEs with mixed-level attributes and develop some general theoreticalresults.

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