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Variable potential for social media platforms in raising skin cancer awareness
Published Web Location
https://doi.org/10.5070/D3256044445Abstract
Social media plays an important role in public health outreach, given its ability to connect virtual communities. Examples include campaigns for smoking cessation, breast cancer awareness, and emergency relief [1]. Few studies have investigated the utility of social media in skin cancer awareness, though the potential has been demonstrated [2]. We sought to evaluate current differential social media platform use in skin cancer awareness.