UC Irvine Institute of Transportation Studies

Understanding public attitudes concerning the acceptability, fairness, and effectiveness of congestion pricing systems is crucial to the planning and evaluation of such systems. Joint models of attitude and behavior are developed to explain how mode choice and opinions and perceptions regarding the San Diego l-15 Congestion Pricing Project differ simultaneously across the population. Results show that some demographic and socioeconomic explanations of opinions and perceptions are attributable to mode choices, but other explanations are independent of mode-choice behavior. Linking models of attitude to those of travel demand allows attitudes about future projects to be forecast together with demand