Institute for Money, Technology & Financial Inclusion

This study attempts to provide insights into the ancient susu savings operation in Ghanaand the behavioral intention or willingness of susu collectors and users to adopt a mobilemoney (hereinafter referred to as “MM”) platform as part of their savings practices. Morespecifically, this study investigates factors that determine one’s intention to adopt the MMspace as a savings channel, particularly in place of a traditional way of saving amongmany people in West Africa, i.e. susu. Using field survey data from market traders andsusu collectors in several local markets in Ghana, and applying Innovation DiffusionTheory (IDT) and Technological Adoption Model (TAM) conceptual frameworks, thisstudy has produced some interesting findings.