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Dermatology Online Journal

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Dermatology on Tumblr

  • Author(s): Correnti, Christina
  • Boyers, Lindsay
  • Karimkhani, Chante
  • Roth, Gretchen
  • Dellavalle, Robert P
  • et al.
Creative Commons 'BY-NC-ND' version 4.0 license
Abstract

Tumblr broke into the social media scene in 2007 as a micro-blogging platform that hosts 169 million blogs, 75 billion total posts, and 111 million posts daily to date. This study aimed to determine the presence of dermatology-focused journals, organizations, and groups on Tumblr. These were entered into the Tumblr search query to identify affiliated Tumblr blogs and ‘dermatology Tumblr’ was searched on Google to determine the first four distinct results that were active within the last six months. None of the dermatology-focused journals, organizations, or groups maintained a Tumblr blog and three of the first four blogs on Google were maintained by private practices. In conclusion, Tumblr remains a social media domain that lacks a strong presence from dermatology journals and organizations, remaining an untapped resource for information dissemination and interaction with the public.

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