Safe Transportation Research & Education Center

The 2024 California Traffic Safety Public Opinion Study was conducted on behalf of the California Office of Traffic Safety (OTS) and the Safe Transportation Research and Education Center of UC Berkeley (SafeTREC), using an online self-administered survey. Similar to previous years of the study, the survey panelists were provided through Marketing Services Group, a commercial sample and panel vendor. To ensure a comparable sample disposition to previous years of data collection, six quota groups were set for age and gender groups based on the California census and previous waves of the Traffic Safety Study. The eligibility criteria for participating in the study included a valid California driver’s license, living in California and being 18 years or older. Screened and eligible respondents were forwarded to a brief 10-minute online survey programmed and managed by E&W. A total of 2,507 responses were collected in May and June, 2024. The survey findings of the 2024 Traffic Safety Public Opinion Study, together with a comparison to previous years of data collection are outlined in this report.