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Open Access Publications from the University of California

Change and Uncertainty, Not Apocalypse: Technological Change and Store-Based Retail


In this report, we focus on trends in technology adoption in the retail sector, looking beyond the effects of the current crisis to trace how retailers are using digital technologies in ways that alter the quality and quantity of front-line retail jobs. While we recognize the pandemic’s possible impacts on the retail workplace throughout the report, the bulk of our discussion concerns longstanding trends that appear likely to continue over the next five years or longer.

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