UCLA Institute of Transportation Studies

Over the past decade, while public transit operators in the Los Angeles region started experiencing steep declines in ridership, Pasadena Transit was adding riders. More recently, however, Pasadena Transit’s ridership plateaued and then started to decrease. The Transit Division of the City of Pasadena Department of Transportation is therefore interested in understanding what may be causing transit ridership to decline in its jurisdiction, what are the circumstances driving these changes, and what these causes and circumstances suggest for ways to make the system more attractive to riders.