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Tech and Trust: Building Credibility in Your Community, Report #599

Abstract

Trust has always mattered to the financial services industry; however emerging technology has created a challenging landscape as credit unions face tremendous pressure to differentiate themselves from disruptors and other traditional financial institutions. At the same time, the dynamics of trust and mistrust of the financial services industry from community members of low-income and historically marginalized backgrounds may leave many of these community members locked out of a system not designed to accommodate their financial lives. Oftentimes, these members’ financial needs have been met elsewhere.

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