UC Irvine Institute of Transportation Studies

Previous models of auto-type choice have not been able to disentangle very much of the structure of the household's auto-choice decision: the models assumed that very few auto characteristics affect choice, and often these few parameters were estimated with low precision. Hence the models had only limited use in forecasting the effects of government policies to influence transportation energy consumption. The present paper introduces a multinomial logit model for the type of car that households will choose to buy. The model includes a large variety of auto characteristics as explanatory variables, as well as a large number of characteristics of the household and the driving environment. The model fits the data quite well, and all of the variables enter with the correct signs and plausible magnitudes.