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Market Segmentation and Energy Efficiency Program Design

  • Author(s): Moss, Steven J
  • et al.
Abstract

The purpose of this paper is to describe the existing state of market segmentation among California’s electric utilities, with an emphasis on the investor-owned utilities (IOUs). In addition, how segmentation is applied in various other economic sectors is reviewed, in part to provide a framework to identify potential practices that could be effectively adopted in the utility industry.

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