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UC Cooperative Extension explores a farm-to-WIC program

  • Author(s): Kaiser, Lucia L
  • Lamp, Cathi
  • Ganthavorn, Chutima
  • Farfan-Ramirez, Lucrecia
  • McMurdo, Tammy J
  • Cantwell, Marita
  • Hardesty, Shermain D
  • et al.
Abstract

To increase fruit and vegetable consumption, the federal Special Supplemental Nutrition Program for Women, Infants and Children (WIC) distributes cash vouchers to low-income women with children to buy fruits and vegetables. The program reaches almost half of the infants and one-quarter of children under 5 years old in the United States. UC Cooperative Extension (UCCE) conducted a survey of produce preferences and buying habits among WIC participants in Tulare, Alameda and Riverside counties in 2010 to guide the development of a farm-to-WIC program that would connect small local growers to the WIC market. Based on the results, the UCCE team developed a list of 19 produce items to promote in a possible new farm-to-WIC program.

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