UC Irvine Institute of Transportation Studies

The objective of the present study is to identify relationships that exist among: (i) intentions to purchase alternative-fuel vehicles prior to their large-scale introduction, (ii) attitudes toward the environment, (iii) perceived importance of convenience and economy of ownership and operation, and (iv) consumer uncertainties. The intent is to unveil what factors, if any, may impede the promotion of alternative fuels, and, in turn, offer some guidelines for successful marketing of alternative-fuel vehicles. The study results can also aid in future stated preference demand estimation surveys by identifying factors that are likely to play important roles in the purchase of alternative vehicles.