Skip to main content
Open Access Publications from the University of California

The Effects of Consumer Beliefs and Environmental Concerns on the Market Potential for Alternative-Fuel Vehicles


The objective of the present study is to identify relationships that exist among: (i) intentions to purchase alternative-fuel vehicles prior to their large-scale introduction, (ii) attitudes toward the environment, (iii) perceived importance of convenience and economy of ownership and operation, and (iv) consumer uncertainties. The intent is to unveil what factors, if any, may impede the promotion of alternative fuels, and, in turn, offer some guidelines for successful marketing of alternative-fuel vehicles. The study results can also aid in future stated preference demand estimation surveys by identifying factors that are likely to play important roles in the purchase of alternative vehicles.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View