University of California Transportation Center

In-laboratory experimentation with interactive microcomputer simulation is a useful tool for studying the dynamics of driver behavior in response to advanced traveler information systems. Limited real-world implementation of these information systems has made it difficult to observe and study how drivers seek, acquire, process, and respond to real-time information. This paper describes the design and preliminary testing of an interactive microcomputer-based animated simulator, developed at the University of California, Irvine, to model pre-trip and enroute driver travel choices in the presence of advanced traveler information systems. The advantages of this simulator are realized in its versatility to model driver decision processing while presenting a realistic representation of the travel choice domain. Results from a case study revealed that increased driver familiarity with travel conditions and network layout reduces driver reliance on information systems and influences drivers diversion behavior.