UC Irvine Institute of Transportation Studies

Destination choice for the urban grocery shopping trip is hypothesized to be determined by three factors: the individual's perception of the destination, the individual's accessibility to the destination and the relative number of opportunities to exer cise any particular choice. Results of a multinomial logit model estimation support this hypothesis and provide useful information concerning the role of urban form in this destination choice situ ation. It is determined that accessibility is the primary aspect influencing destination choice and that its effect is nonlinear.