Skip to main content
eScholarship
Open Access Publications from the University of California

Neal Coonerty and Bookshop Santa Cruz: Forty-Six Years of Independent Bookselling

Abstract

In this oral history interview, Neal Coonerty, Bookshop Santa Cruz’s owner, tells a tale of creativity, resilience, humor, and persistence, a tale of how one independent bookstore has survived competition from superstores, online booksellers, e-books, a devastating natural disaster, and personal tragedy, to thrive as a nationally recognized and vibrant community business and institution.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View