Filene Center of Emerging Technology

This report provides a guide for implementing a new way to engage with and better understand credit union members using Photovoice. Photovoice puts cameras into participants' hands so they may capture aspects of their daily lives and experiences in order to share photos with others. Photovoice provides decision-makers with powerful data about the lives of their members and allows credit unions to identify areas for member and product growth, to tailor marketing campaigns, and to measure community impact. Photovoice may also further inform diversity, equity, and inclusion practices by uplifting voices of historically underserved communities and surfacing insights for how to best serve them.