This paper aims to transfer the current performance-based seismic assessment (PBSA) methodology to engineering practice by providing a preliminary design procedure denoted herein as the preliminary performance-based seismic design (PPBSD). PPBSD aims at guiding a conceptual design given the tolerable expected loss and target hazard level. The suggested preliminary design procedure implicitly incorporates the main sources of variability in the seismic performance assessment of building structures including the variability associated with seismic excitation. PPBSD can help stakeholders make informed decisions on how to handle potential seismic risk at the preliminary design level with minimal computational effort. The process for development of design tools required for implementation of PPBSD are described and such development is illustrated for a 4-story reinforced concrete special moment-resisting frame (RC-SMRF) building located in Los Angeles for a 475-year ground motion return period. A design example is offered to demonstrate how PPBSD can be implemented in practice.