The simulation variance in the estimation of mixed logit parameters is found, in our application, to be lower with 100 Halton draws than with 1000 random draws. This finding confirms Bhat's (1999a) results and implies significant reduction in run times for mixed logit estimation. Further investigation is needed to assure that the result is not quixotic or masking other issues.

We describe and apply choice models, including generalizations of logit called 'mixed logits,' that do not exhibit the restrictive 'independence from irrelevant alternatives' property and can approximate any substitution pattern. The models are estimated on data from a stated-preference survey that elicited customers' preferences among gas, electric, methanol, and CNG vehicles with various attributes.

An exciting development in modeling has been the ability to estimate reliable individual-level parameters for choice models. Individual partworths derived from these parameters have been very useful in segmentation, identifying extreme individuals, and in creating appropriate choice simulators. In marketing, hierarchical Bayes models have taken the lead in combining information about the aggregate distribution of tastes with the individual's choices to arrive at a conditional estimate of the individual's parameters. In economics, the same behavioral model has been derived from a classical rather than a Bayesian perspective. That is, instead of Gibbs sampling, the method of maximum simulated likelihood provides estimates of both the aggregate and the individual parameters. This paper explores the similarities and differences between classical and Bayesian methods and shows that they result in virtually equivalent conditional estimates of partworths for customers. Thus, the choice between Bayesian and classical estimation becomes one of implementation convenience and philosophical orientation, rather than pragmatic usefulness.

We describe and apply choice models, including generalizations of logit called mixed logits, that do not exhibit the restrictive independence from irrelevant alternatives property and can approximate any substitution pattern. The models are estimated on data from a stated-preference survey that elicited customers preferences among gas, electric, methanol, and CNG vehicles with various attributes.

We compare multinomial logit and mixed logit models for data on California households' revealed and stated preferences for automobiles. The stated preference (SP) data elicited households' preferences among gasoline, electric, methanol, and compressed natural gas vehicles with various attributes. The mixed logit models provide improved fits over logit that are highly significant, and show large heterogeneity in respondents' preferences for alternative-fuel vehicles. The effects of including this heterogeneity are demonstrated in forecasting exercises. The alternative-fuel vehicle models presented here also highlight the advantages of merging SP and revealed preference (RP) data. RP data appear to be critical for obtaining realistic body-type choice and scaling information, but they are plagued by multicollinearity and difficulties with measuring vehicle attributes. SP data are critical for obtaining information about attributes not available in the marketplace, but pure SP models with these data give implausible forecasts.

We compare multinomial logit and mixed logit models for data on California households' revealed and stated preferences for automobiles. The stated preference (SP) data elicited households' preferences among gasoline, electric, methanol, and compressed natural gas vehicles with various attributes. The mixed logit models provide improved fits over logit that are highly significant, and show large heterogeneity in respondents' preferences for alternative-fuel vehicles. The effects of including this heterogeneity are demonstrated in forecasting exercises. The alternative-fuel vehicle models presented here also highlight the advantages of merging SP and revealed preference (RP) data. RP data appear to be critical for obtaining realistic body-type choice and scaling information, but they are plagued by multicollinearity and difficulties with measuring vehicle attributes. SP data are critical for obtaining information about attributes not available in the marketplace, but pure SP models with these data give implausible forecasts.