California Partners for Advanced Transportation Technology

The paper describes current trends in the traveler information supply system and the prospect for potential markets for advanced traveler information in the United States and Europe. Alternative revenue models are identified that may be able to support the operation of the newly created traveler information centers in the post-field operational test phase. In the past, public agencies have been reluctant to share traffic management responsibilities with the private sector. However, this study found that the current trend is toward a public-private partnership in the form of a franchised or revenue sharing program. In the United States and Europe, many private entrepreneurs are currently involved in beta testing their products and in assessing the business viability of advanced traveler information services. In Japan, several types of in-vehicle devices are already commercially available to the consumer. The market potential for privately offered advanced traveler information services in the United States and Europe is; however, yet to be determined since consumer purchase behavior for traveler information is largely unknown. The study investigated alternative revenue models that could support the operation of the newly created Traveler Information Centers in the post-field operational test phase. The interest was to explore the Traveler Information financing mechanisms for short- and long-term viability in Traveler Information Center operation. Keywords: Revenue Model, Market, Advanced Traveler Information System