California Partners for Advanced Transportation Technology

This report attempts to derive a more accurate economic model to describe the supply and cost mechanisms that influence the market for traffic information. It first gives a history of the traffic information market, its economies-of-scale, and its potential for future development.e history of current The report discusses recent developments of value-added-resellers, the differences that exist in the marketing of their products, and factors influencing their success . Suggestions are presented for commercial broadcast stations and public agencies in terms of maximizing the total benefits of traffic information.