Selling "SDI" to Europeans: Arguments, Metaphors, and Adversary Images, Working Paper No. 15, First Annual Conference on Discourse, Peace, Security, and International Society
This paper traces the way in which "quality papers" such as the Economist helped to convince European opinion leaders of the advantages of President Reagan's so-called Strategic Defense Initiative. The paper proceeds in the following way: It first outlines the presentation of the issue, sketching typical references to SDI and the arguments in favor of it. It then compares the presentation of the protagonists: Reagan as the champion of the free world and Gorbachev as the new representative of Soviet Russia. Finally, it summarizes the metaphors of good and evil.