National Center for Geographic Information and Analysis
Unit 53: Communicating About and Distributing GIS Products
- Author(s): Unit 53, CCTP
- Harlow, Chris
- Editor(s): Palladino, Steve
- et al.
This unit discusses the three major methods of communicating about and distributing GIS products: advertising, presenting demonstrations and providing training and support. It explains the basic advertising principals of AIDA (Attention, Interest, Desire and Action) and lists common questions to address when planning a marketing campaign, product demonstration, trade show exhibition or training and support.