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Open Access Publications from the University of California

Unit 53: Communicating About and Distributing GIS Products

  • Author(s): Unit 53, CCTP
  • Harlow, Chris
  • Editor(s): Palladino, Steve
  • et al.

This unit discusses the three major methods of communicating about and distributing GIS products: advertising, presenting demonstrations and providing training and support. It explains the basic advertising principals of AIDA (Attention, Interest, Desire and Action) and lists common questions to address when planning a marketing campaign, product demonstration, trade show exhibition or training and support.

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