University Honors

Chocolate wellness tourism has become increasingly popular in recent years, especially in countries in Central and South America, where cacao and chocolate originated and were used by ancient civilizations. Chocolate wellness tourism has significantly influenced the medicinal uses and values associated with chocolate and cacao. Wellness and food tourism are becoming increasingly popular as people seek experiences that value healthier lifestyles and an authentic sense of place. Research has focused on the health benefits of consuming chocolate. However, there is a need to investigate how tourism may change the values surrounding chocolate, as tourism involves the exchange of values and ideas across different backgrounds and cultures. Using a cultural exchange framework, this project examines tourism literature, archival data on chocolate and cacao, and case studies of cacao farms and tastings. This project examines how the growth of chocolate tourism has changed how tourists and communities present chocolateís wellness value. By engaging with local communities, tourism allows for cultural preservation, educational exchange, and intercultural connections.