Women, Monetary Practices, and Technological Innovations: A case study on the use of mobile money services by women of the “Gouro” provision market in Adjamé, Côte d’Ivoire (Final Report)
Abstract
In Côte d'Ivoire, money transfer is a common monetary practice. Money transfers are indeed one of the main means of expressing social solidarity. This solidarity is especially applied from the cities toward rural areas. Moreover, the flow of remittances out of the country is particularly important since the country is an important destination for West African emigrants. For a long time, the density of the Ivorian road network and the existence of efficient transportation companies have favored money transfer by car. This mode of transfer was a lot easier and less expensive for most populations than complex and often cumbersome procedures of companies specialized in money transfer (e.g. Western Union, Moneygram, etc.).
This study aims to define the profile of Gouro market women who use mobile money services in orderto determine the principal factors that influence their adoption of mobile money.