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Open Access Publications from the University of California

Introduction to "The Globalization of K-pop"


The global pop-music sensation of 2012 was Psy’s “Gangnam Style.” I am not sure if imitation is the sincerest form of flattery, but the sheer proliferation of downloads and impersonations, copycat videos and parodic performances—the very constitution of virality—established K-pop (South Korean popular music) as a global pop culture phenomenon...

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