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Open Access Publications from the University of California

Análisis Económico del Derecho del Consumidor: elección, heurísticas y sesgos de percepción.


This paper attempts to identify and characterize some of the heuristics that are present in the consumer decision-making in markets where information, regarding the quality or intrinsic risk associated with consumption of goods, is not perfect. In doing so we  integrate some tools coming from mainstream Law and Economics, socio-cognitive psychology and behavioral economics in order to evaluate the influence of these elements, taking mandatory warranties, as a preliminary case study.

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