Skip to main content
eScholarship
Open Access Publications from the University of California

Initiatives as Running Mates: The Impact of a Candidate-Centered Initiative Campaign

  • Author(s): Salvanto, Anthony
  • et al.
Abstract

This study uses actual ballots cast in the 1994 California General Election to test the following hypothesis: when voters are presented with candidates who take opposing, high-profile stances on an initiative measure, voters will link the two choices together on their ballots. The analysis shows that under such conditions, 1) a voter's initiative choice can be predicted by which of the candidates the voter chose; 2) that linkage is strong even after controlling for partisan and ideological voting patterns demonstrated throughout the ballot; 3) these linkages are relegated to the initiative which lay at the center of the candidates' debate, and to the candidates whose campaign themes had focused on the initiative question.

Main Content
Current View