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Open Access Publications from the University of California

“Cute” displays: Developing an Emotional Bond with Your Mobile Interface

  • Author(s): Rousi, Rebekah
  • et al.

In this paper the concept of “cute” and psychological “cuteness” are used as platforms for understanding human emotional response to mobile phone design. The focus is on graphical user interface (GUI) icons and how the design is used to strengthen semantic relationships between the image and function and encourage emotional bonds between human and appliance. The hypothetical argument is that affectionate perception of mobile technology increases user cognition.

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