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UCLA Entertainment Law Review

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About

The UCLA Entertainment Law Review (“ELR”) is an international law journal published once or twice a year by the UCLA School of Law. Since 1994, ELR’s staff has worked diligently to bring to our subscribers academic work of the highest quality, as well as articles that tackle the most novel and cutting edge issues in the field of entertainment law.

Front Matter

Articles

  • The Indian Copyright (Amendment) Act of 2012 and American Digital Music Exports: Why the United States Should Make Stricter Anti-Circumvention Laws in India an American Diplomatic Priority

    India presents the American music industry with a new frontier.

    Thanks to the wide distribution of cell phones, an expanding digital infrastructure,

    and a growing appetite for music entertainment, India has

    become an important digital music export market for the United States.

    However, widespread digital piracy has hampered India's potential as

    a digital music market. In the United States, anti-circumvention laws

    have established a legal infrastructure that defends a digital access

    right independent of copyright. As a result, the United States has witnessed

    the emergence of services that offer low priced digital music

    that has managed to curb piracy. This article argues that the Indian

    Copyright (Amendment) Act of 2012 fails to provide for the independent

    access right that serves as the legal backbone of America's digital

    music marketplace. In order to unlock the gateway to India's expanding

    digital music consumer base, this article advocates that the United

    States make the adoption of stricter anti-circumvention laws in India

    an American diplomatic priority.

  • Multiple Identities: Why the Right of Publicity Should Be a Federal Law

    Given the increased use of the Internet and social media in this

    fast-moving age of information and technology, the right of publicity is

    becoming more problematic at the state level. Thus, this article attempts

    to persuade lawmakers and the public that the right of publicity

    must be modifed to keep up with the fast-progressing times. What follows

    is a detailed analysis of the right ofpublicity and an argument for

    why the right should be a federal right. Drawing heavily on intellectual

    property scholarship and case law, this article examines the issues

    and benefits surrounding the right of publicity, and uses these to advocate

    for a federal right. Various case examples are provided to assist

    in exploiting the problems with the right ofpublicity remaining a statebased

    right. Additionally, the article provides a detailed look at how

    the right of publicity, as a state-based right, is conflicting with federal

    laws. Finally, the article concludes with suggestions on how to craft a

    solid federal right ofpublicity statute.

  • First World Problems:' A Fair Use Analysis of Internet Memes

    The phenomenon of Internet memes pictures with juxtaposed text

    that are replicated by derivative authors to the point where the pictures

    transcend the importance of the original posting and its underlying

    work-has become a pervasive component of mass Internet culture.

    Yet, there is little legal scholarship on the subject. This Article seeks to

    fill that void or at least, a small part of it-by exploring whether or

    not an Internet meme could survive an action for copyright infringement

    by asserting a fair use defense. To that end, this Article considers

    what Internet memes are and compares them to "actual" memes, as

    the term was originally conceived in Richard Dawkins's The Selfish

    Gene. Positing that Internet memes share many characteristics with

    actual memes as described by Dawkins, the Article goes on to show

    how those memes serve the functions of the theoretical concepts that

    ground the fair use defense (namely, cultural interchange, market failure,

    and productive consumption). The Article ultimately argues that a

    meme user will likely prevail if he asserts the fair use defense.

  • 15 Minutes of Shame? Copyright Issues in Celebrity Sex Videos

    It's the tape that launched a thousand clips Paris Hilton's

    Celebrity Sex Video became a form of "Must See TV". Celebrities are

    used to performing for the camera. But when Hilton was caught on

    video, she reacted as many participants do when their celebrity sex

    tapes are revealed they file a lawsuit. This article explores the

    various legal tools that one can consider in response to their involvement

    in a dispute over a celebrity sex tape. Copyright law presents an

    important framework to consider. The torts of public disclosure of

    private facts, intrusion upon seclusion, and the right of publicity may

    also help protect one who wishes to nail his or her opponent.

  • Out at Home: Why the Major League Baseball Advanced Media Agreement May Violate Antitrust Law

    Major League Baseball Advanced Media (MLBAM or BAM) has

    created one of the most successful technology platforms for broadcasting

    professional baseball games online. BAM is extremely profitable,

    but its exclusive online broadcast of professional baseball games

    through MLB.tv may violate antitrust law. Conventional wisdom may

    suggest MLBAM would be exempt from antitrust law under the judicially

    created baseball exemption, but the online broadcast of professional

    baseball games likely does not fall under the baseball exemption.

    Therefore, an antitrust suit could be brought against BAM for its

    online broadcasts. In an antitrust suit, BAM would not be considered a

    single entity because of its similarities to NFL Properties in American

    Needle. BAM's MLB. tv product significantly restrains trade in a relevant

    market. BAM, however, will likely prevail in arguing that maintaining

    competitive balance amongst its teams is a procompetitive justification.

    Less restrictive alternatives exist, however, that may yet put

    BAM in violation of antitrust law.

  • Discovering the Full Potential of the 360 Deal: An Analysis of the Korean Pop Industry, Seven-Year Statute, and Talent Agencies Act of California

    The 360 deal has been an attractive option for music labels in the

    United States to gain traction in the faltering music industry, but potential

    legal obstacles may hinder the incentive to enter into the

    deals both for the label and for the artist. Labels entering into 360

    deals may find themselves liable for violating the Seven-Year Statute or

    the Talent Agencies Act (TAA). With 360 agreements becoming more

    popular, labels should turn to an existing music industry that has dealt

    with the potential legal problems of 360 deals for years.

     

    The Korean pop industry, commonly called "K-pop, " has taken

    advantage of a 360-deal-like model for many years, and as a consequence,

    many Korean labels have experienced the potential legal problems

    that American labels may face. Particularly, the legal problems

    faced by S.M Entertainment, a talent agency and music label giant in

    South Korea, as a result of their contract with TVXQ, a popular and

    hugely successful boy band, reveal exactly the type ofpotential liability

    faced by American music labels. By analyzing and reviewing the current

    legal landscape facing Korean labels that almost exclusively negotiate

    360 agreements with their artists, music labels in the United

    States can become more successful.