Does the similarity between two items change over time? Previous
studies (Goldstone & Medin, 1994; Gentner & Brem,
1999) have found suggestive results but have relied on interpreting
complex interaction effects from “deadline” decision
tasks in which the decision making process is not well understood
(Luce, 1986). Using a self-paced simple decision
task in which the similarity between two items can be isolated
from strategic decision processes using computational modeling
techniques (Ratcliff, 1978), we show strong evidence that
the similarity between two items changes over time and shifts
in systematic ways. The change in similarity from early to
late processing in Experiment 1 is consistent with the theory
of structural alignment (Gentner, 1983; Goldstone & Medin,
1994), and Experiment 2 demonstrates evidence for a stronger
influence of thematic knowledge than taxonomic knowledge in
early processing of word associations (Lin & Murphy, 2001).