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Open Access Publications from the University of California

Framing the Case for Supporting Immigrants


To build support for a cause, activists frame issues in ways they think will resonate with the public. UC Berkeley researchers find that one of the primary tactics for activists—using a civil rights framework to frame an issue—can actually decrease public support. Particularly in the case of immigrant rights and legalization, activists should reevaluate their strategies in order to successfully persuade the public to adopt change.

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